/* ============================================================ Picnic — Media Solution detail pages (shared) Brand Awareness · Traffic · Engagement · Performance. Tokens, nav, footer, .btn all come from chrome.css. Per-page accent is set with --obj on : --obj : the objective accent (pink by default) --obj-soft : soft tint of it ============================================================ */ :root { --obj: var(--pink-1); --obj-soft: #FFE3E8; } /* ── Shared crumbs ───────────────────────────────────────── */ .md-crumbs { font-family: var(--font-sans); font-weight: 700; font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-3); margin-bottom: 26px; } .md-crumbs a { color: var(--ink-3); text-decoration: none; transition: color .15s; } .md-crumbs a:hover { color: var(--pink-1); } .md-crumbs .sep { display: inline-block; margin: 0 10px; opacity: .6; } .md-crumbs .here { color: var(--ink); text-decoration: underline; text-decoration-color: var(--aqua-d); text-decoration-thickness: 2px; text-underline-offset: 4px; } /* ── HERO ────────────────────────────────────────────────── */ .md-hero { background: #fff; position: relative; overflow: hidden; padding: 48px 0 80px; display: flex; flex-direction: column; justify-content: center; min-height: var(--hero-fill, auto); } .md-hero .container { position: relative; z-index: 1; } .md-hero .md-grid { display: grid; grid-template-columns: 1.02fr 0.98fr; gap: 60px; align-items: center; } .md-hero .md-copy { display: flex; flex-direction: column; align-items: flex-start; gap: 22px; } .md-eyebrow { font-family: var(--font-sans); font-weight: 700; font-size: 12px; line-height: 1.2; letter-spacing: 0.14em; text-transform: uppercase; color: var(--obj); display: inline-flex; align-items: center; gap: 12px; } .md-eyebrow::before { content: ''; width: 10px; height: 10px; background: currentColor; transform: skewX(var(--skew)); } /* ── Hero objective icon (above eyebrow) ── */ .md-hero .md-hero-ico { display: inline-flex; align-items: center; justify-content: center; width: 60px; height: 60px; margin: 0 0 14px; } .md-hero .md-hero-ico svg { width: 54px; height: 54px; } .md-hero h1 { font-family: var(--font-sans); font-weight: 900; font-size: clamp(38px, 4.6vw, 72px); line-height: 0.95; letter-spacing: -0.025em; text-transform: none; color: var(--ink); margin: 0; max-width: 15ch; } .md-hero h1 .mark { background: var(--aqua-m); color: var(--ink); padding: 0 0.14em; display: inline-block; transform: skewX(var(--skew)); line-height: 0.86; padding-top: 0.04em; } .md-hero h1 .mark > span { display: inline-block; transform: skewX(calc(-1 * var(--skew))); } .md-hero .md-lead { font-family: var(--font-sans); font-weight: 400; font-size: clamp(16px, 1.25vw, 19px); line-height: 1.55; color: var(--ink-2); max-width: 48ch; margin: 0; } .md-cta-row { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 4px; } .md-cta-row .btn.outline { background: transparent; border-color: var(--aqua-d); color: var(--ink); } .md-cta-row .btn.outline:hover { background: var(--aqua-d); border-color: var(--aqua-d); color: var(--ink); } /* Hero "score recipe" panel — built from primitives, no image */ .md-recipe { background: #fff; border: 1px solid var(--mist-line); border-radius: 22px; padding: 22px 24px 24px; box-shadow: 0 28px 56px -28px rgba(48,48,48,.28), 0 4px 12px rgba(48,48,48,.04); position: relative; overflow: hidden; } .md-recipe::before { content: ''; position: absolute; top: -22px; right: -22px; width: 92px; height: 92px; background: var(--obj); opacity: 0.10; transform: skewX(var(--skew)); border-radius: 6px; pointer-events: none; } .md-recipe .mr-head { display: flex; align-items: center; justify-content: space-between; gap: 12px; padding-bottom: 15px; margin-bottom: 16px; border-bottom: 1px solid var(--mist-line); } .md-recipe .mr-title { font-family: var(--font-sans); font-weight: 900; font-size: 14px; letter-spacing: -0.01em; color: var(--ink); display: inline-flex; align-items: center; gap: 10px; } .md-recipe .mr-title .ic { width: 26px; height: 26px; background: var(--obj-soft); display: inline-flex; align-items: center; justify-content: center; color: var(--obj); transform: skewX(var(--skew)); } .md-recipe .mr-title .ic svg { width: 15px; height: 15px; transform: skewX(calc(-1 * var(--skew))); } .md-recipe .mr-live { font-family: var(--font-sans); font-weight: 800; font-size: 10px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); display: inline-flex; align-items: center; gap: 7px; } .md-recipe .mr-live::before { content: ''; width: 8px; height: 8px; border-radius: 50%; background: var(--aqua-d); animation: mrPulse 1.8s ease-out infinite; } @keyframes mrPulse { 0%,100% { opacity: 1; } 50% { opacity: .35; } } .md-recipe .mr-rows { display: flex; flex-direction: column; gap: 13px; } .md-recipe .mr-row { display: flex; flex-direction: column; gap: 7px; } .md-recipe .mr-top { display: flex; align-items: baseline; justify-content: space-between; gap: 12px; } .md-recipe .mr-lab { font-family: var(--font-sans); font-weight: 600; font-size: 13.5px; color: var(--ink-2); display: inline-flex; align-items: center; gap: 9px; } .md-recipe .mr-lab .dir { font-family: ui-monospace, Menlo, monospace; font-weight: 700; font-size: 11px; } .md-recipe .mr-row.up .mr-lab .dir { color: var(--obj); } .md-recipe .mr-row.down .mr-lab { color: var(--ink-3); } .md-recipe .mr-row.down .mr-lab .dir { color: var(--ink-3); } .md-recipe .mr-track { height: 8px; background: rgba(48,48,48,.08); border-radius: 999px; overflow: hidden; } .md-recipe .mr-fill { display: block; height: 100%; border-radius: 999px; width: var(--w, 0%); transition: width 1.1s cubic-bezier(.3,.8,.3,1); } .md-recipe .mr-row.up .mr-fill { background: linear-gradient(90deg, var(--obj), var(--pink-2)); } .md-recipe .mr-row.down .mr-fill { background: rgba(48,48,48,.18); } .md-recipe .mr-foot { margin-top: 16px; padding-top: 14px; border-top: 1px dashed var(--mist-line); font-family: ui-monospace, Menlo, monospace; font-size: 11px; letter-spacing: 0.03em; color: var(--ink-3); text-transform: uppercase; } .md-recipe .mr-foot b { color: var(--ink); font-weight: 700; } /* ── UMBRELLA through-line + "why now" band (shared across all four) ── */ .md-umbrella { background: #fff; border-bottom: 1px solid var(--mist-line); } .md-umbrella .container { padding-top: 64px; padding-bottom: 64px; } .md-through { font-family: var(--font-sans); font-weight: 500; font-size: clamp(20px, 2.2vw, 30px); line-height: 1.32; letter-spacing: -0.015em; color: var(--ink); margin: 0; max-width: 30ch; text-wrap: balance; } .md-through .em { background: var(--aqua-m); color: var(--ink); padding: 0 0.1em; display: inline-block; transform: skewX(var(--skew)); } .md-through .em > span { display: inline-block; transform: skewX(calc(-1 * var(--skew))); } .md-whynow { display: flex; gap: 16px; align-items: flex-start; margin-top: 30px; padding-top: 26px; border-top: 1px dashed var(--mist-line); max-width: 74ch; } .md-whynow-lab { flex: 0 0 auto; font-family: var(--font-sans); font-weight: 800; font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--obj); display: inline-flex; align-items: center; gap: 9px; padding-top: 3px; } .md-whynow-lab::before { content: ''; width: 9px; height: 9px; background: var(--obj); transform: skewX(var(--skew)); flex: 0 0 auto; } .md-whynow p { font-family: var(--font-sans); font-weight: 400; font-size: 15.5px; line-height: 1.6; color: var(--ink-2); margin: 0; } .md-whynow p b { color: var(--ink); font-weight: 700; } @media (max-width: 640px) { .md-whynow { flex-direction: column; gap: 10px; } } /* ── END CTA ─────────────────────────────────────────────── */ .md-end { background: var(--mist); border-top: 1px solid var(--mist-line); position: relative; overflow: hidden; padding: 92px 0; } .md-end::before { content: ''; position: absolute; right: -120px; top: -120px; width: 380px; height: 380px; background: radial-gradient(circle, rgba(248,80,111,.42) 1.4px, transparent 1.8px) 0 0 / 15px 15px; -webkit-mask-image: radial-gradient(circle at 70% 30%, #000 0%, transparent 70%); mask-image: radial-gradient(circle at 70% 30%, #000 0%, transparent 70%); pointer-events: none; } .md-end .container { position: relative; z-index: 1; display: flex; flex-direction: column; align-items: center; text-align: center; gap: 18px; } .md-end h2 { font-family: var(--font-sans); font-weight: 900; font-size: clamp(32px, 3.8vw, 56px); line-height: 0.98; letter-spacing: -0.02em; color: var(--ink); margin: 0; max-width: 18ch; text-wrap: balance; } .md-end h2 .mark { background: var(--aqua-m); color: var(--ink); padding: 0 0.14em; display: inline-block; transform: skewX(var(--skew)); } .md-end h2 .mark > span { display: inline-block; transform: skewX(calc(-1 * var(--skew))); } .md-end p { font-family: var(--font-sans); font-weight: 400; font-size: 17px; line-height: 1.55; color: var(--ink-2); margin: 0; max-width: 52ch; } .md-end .end-actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 14px; justify-content: center; } .md-end .btn.outline { background: transparent; color: var(--obj); border-color: var(--obj); } .md-end .btn.outline:hover { background: var(--aqua-d); color: var(--ink); border-color: var(--aqua-d); } /* ── Scroll reveal ───────────────────────────────────────── */ /* Reveal animates TRANSFORM only (content stays fully opaque) so it can never get stuck hidden in capture/print/export iframes that freeze the animation timeline — a frozen reveal just sits a few px low, still readable. */ .reveal { transform: translateY(24px); transition: transform .7s cubic-bezier(.22,.61,.36,1); transition-delay: var(--reveal-delay, 0ms); } .reveal.is-in { transform: none; } @media (prefers-reduced-motion: reduce) { .reveal { transform: none !important; transition: none !important; } } /* ── Responsive ──────────────────────────────────────────── */ @media (max-width: 920px) { .md-hero .md-grid { grid-template-columns: 1fr; gap: 44px; } } /* ── Solution KPI band — pale-aqua surface, shared across all 5 objective pages ── */ .md-solution { background: var(--aqua-l); } /* ── KPI cards (objective pages: "Buy on the KPIs that reflect…") ── The markup uses inline s for name/description, so without this they run together as one line and the card has no surface. */ .md-kpi { display: flex; flex-direction: column; background: #fff; border: 1px solid var(--mist-line); border-radius: 16px; padding: 20px 22px; } .md-kpi .k-name { font-family: var(--font-sans); font-weight: 800; font-size: 15.5px; line-height: 1.25; letter-spacing: -0.01em; color: var(--ink); margin-bottom: 6px; } .md-kpi .k-desc { font-family: var(--font-sans); font-weight: 400; font-size: 13.5px; line-height: 1.55; color: var(--ink-2); }