Finance
Identical creative ran across two PIQ-scored inventory sets for Clearpay's back-to-school campaign. Brand consideration on the high-quality set landed 2.7 points above the low-quality set, isolated by an independent third-party study.
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Beauty & Luxury
Same creative, same window, two PIQ-scored inventory sets. The high-quality set drove nearly 5x more committed clicks through to Superdrug, 2x more page lands, and a clean brand-lift profile across awareness, recommendation and message association.
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Messaging-led creative ran across quality inventory, with the brand-perception lift independently verified by a VisualDNA study.
Winner · Most Effective Messaging Campaign · EMMA 2021
Social-inspired engagement features — emoji reactions and polls — drove recall, verified by a VisualDNA study.
Winner · Most Effective Mobile Campaign · EDMA 2021
AI-optimised formats built from social assets lifted perception of value streaming, measured by a CINT brand study.
A high-attention PIQ inventory package delivered double the sales of standard open-web partners.
Quality-media optimisation for site conversions cut CPA sharply, alongside a 20.3% brand uplift among 20–34s (CINT).
User-led formats in quality environments drove ticket sales below the industry CPA benchmark.
Standard display banners on PIQ-graded inventory lifted click-through while cutting cost per click by 50%.
A click-and-collect campaign delivered via the Low Emissions PIQ package cut campaign CO₂e by 78%.