PIQ scores every Open Web video placement on how the player actually behaves in-session, then optimises delivery in real time towards your desired outcome.
What the label says
DSP labels describe a player at page load, not how it behaves once someone is on the page. That gap is where video budgets quietly leak. Across the Open Web, PIQ found:
PIQ scores every placement based on how a real person would experience it, and because our decisions are sell-side, we optimise delivery towards completing views while the campaign runs.
Spend concentrates on players a viewer can actually watch through, lifting VCR without buying more impressions.
Plenty of supply meets the standard on paper and still never gets watched. Delivery moves away from wasteful completions, so each one costs less.
We read every placement, not just the domain, and handle the bidding decisions behind the scenes. You activate it through a single PMP.
Average dimensions of the video player throughout the user's time on site, not just at load.
Portion of the viewport the player occupies while it is in view.
Player persistence on scroll: Fixed, Sticky, or a large player Collapsing into a sticky unit.
Whether the unit sits within video content (In-Stream) or in articles and feeds (Out-Stream).
How often playback begins automatically on load, without a direct user interaction.
How often the player initiates playback with the volume on as its standard state.
PIQ scores every domain per format, so you can see which environments are worth buying video on.
Objective-focused media
Quality is your most powerful performance lever. We use 100+ quality signals to shape delivery towards the KPI your campaign is measured on, sell-side and in real time.
Cost-efficient, high-quality reach at scale, with impressions delivered where they actually create value.
Explore solutionViews that signal real engagement, prioritising placements with high predicted completion over empty plays.
Explore solutionTraffic that lands and stays: engaged sessions and intentional clicks, not accidental ones.
Explore solutionMove awareness, consideration and purchase intent with real-time, outcome-led optimisation.
Explore solutionStacked players bury your ad, and it’s invisible in a media plan. PIQ scores for exactly this: concurrent videos, muted autoplay and units that drift out of view. View Online Video quality data directly in the PIQ Platform.
