PIQ scores YouTube channels on quality and relevance, curating a transparent buy list tuned to your campaign objective, ready to activate in Google Ads or DV360.
PIQ shows you the exact channels your budget will run on, each scored for quality and relevance, so you activate a list you can optimise towards the KPI that matters.
Campaign goals, audience and suitability posture go into PIQ YouTube.
Every channel is rated on quality and AI-driven relevance to your brief.
PIQ shapes the channel list towards your campaign objective, not just a quality floor.
Push the list straight into Google Ads or DV360 and go live.
PIQ optimises live delivery towards your KPI, from views and attention to brand lift.
PIQ profiles every channel at the channel level, aggregating its 50 most recent videos into 48 signals, then uses them to optimise towards your campaign objectives. Here are just nine of them.
Likes and comments as a share of views across recent videos: real investment, not just reach.
Average interval between uploads, a proxy for an active, maintained channel.
Share of recent uploads that are Shorts versus long-form content.
Share of recent videos disclosing AI-generated or synthetic content.
Platform and creator kids classification, for compliance and suitability.
Bucketed channel scale from nano to mega, for reach planning.
Share of recent videos with captions, a signal of production effort and accessibility.
Share of recent videos disclosing paid product placement or sponsorship.
Whether the channel is verified on-platform, a marker of an established creator.
Signals shown are illustrative examples. YouTube channel and video data is accessed via the YouTube Data API.
Objective-focused media
A clean channel list removes waste. From there, PIQ optimises delivery towards the KPI your campaign is measured on, pairing quality and relevance signals with curation and DSP settings.
Cost-efficient, high-quality reach at scale, with impressions delivered where they actually create value.
Explore solutionViews that signal real engagement, prioritising placements with high predicted completion over empty plays.
Explore solutionTraffic that lands and stays: engaged sessions and intentional clicks, not accidental ones.
Explore solutionMove awareness, consideration and purchase intent with real-time, outcome-led optimisation.
Explore solutionFree inventory health check
Send us your channel list and PIQ scores every channel: quality bands, wasted spend and where to shift budget to cut waste and lift outcomes. No tag required.
Get your free health check