01Agent Crawl
AD
Our PIQ Agent collects 100+ signal data by simulating human browsing across the open web, YouTube & CTV.
Inventory quality measures whether an ad placement is likely to drive performance. PIQ reads 100+ signals on every placement, then values each impression sell-side in the bid stream to optimise towards your desired objective.
Our PIQ Agent collects 100+ signal data by simulating human browsing across the open web, YouTube & CTV.
100+ signals become two indexes, Ad Experience and Publisher Profile, and one PIQ Score.
Scores resolve from domain to section to individual placement, refreshed daily.
Use PIQ data however suits your stack: curated PMPs, segments, API feed or integrate with your systems.
Share of the screen given to advertising.
How much the page moves as it loads.
Persistent, in-view ad units per session.
Your ad's share of on-screen ad space.
Size, fold position and time held in view.
How often ad slots auto-refresh per view.
How quickly the page becomes usable.
Where the unit sits on the page.
Endless feeds that inflate impressions.
Screen space the placement occupies.
The ad's share of total ad area in view.
How central the unit is to the reading path.
Non-ad images competing for focus.
Spacing between competing ad units.
Ad area in view at any moment.
Ads competing in the same eyeline.
How the player behaves in-session.
Player area relative to the screen.
Playback stops when scrolled away.
Other video ads playing alongside.
Reputability from backlinks and their sources.
Independent measure of a site's credibility.
Authorised-seller declaration, present and valid.
Secure, encrypted delivery across the site.
Consistent audience traffic over time.
Depth and originality of the page’s content.
Every domain gets a PIQ Score from 0 to 100. Quality is a spectrum, not pass or fail, but most of the open web clusters low: we exclude anything under 30 as ad waste by default, then optimise spend up the scale depending on your campaign objective.
High ad density, weak publishers, made-for-advertising traits. Excluded by default.
Sound user experience and vetted publishers. A balance of quality, cost and scale.
Low ad density, strong publishers, viewable and attention-rich. Ideal for brand.
Go deeper
PIQ scores pre-bid inventory quality across the open web. See how it maps to your objective and format: display, online video, CTV and YouTube.
By objective
Cost-efficient, high-quality reach at scale on inventory worth standing next to.
Explore effective reachViews that signal real engagement, not empty plays on cluttered pages.
Explore video viewsSend clicks to pages that load fast and land clean, with no MFA detours.
Explore quality trafficMove awareness, consideration and intent on inventory that holds up under scrutiny.
Explore brand liftBy channel
Score display inventory across the Open Web, pre-bid and signal-led.
How PIQ scores displayBring walled garden confidence to open web video buying.
PIQ for online videoCurate YouTube buys on PIQ quality signals.
PIQ for YouTubeBring pre-bid inventory quality to connected TV (CTV).
Coming soon