PIQ inventory supports standard IAB formats plus Picnic’s own Social Display and Immersive range. Every one is built in-house around user-centric design, for intentional engagement over forced interactions.
Every unit is designed to drive intentional user engagement, inviting a tap, not forcing a view or an accidental click.
Picnic ads integrate seamlessly within publisher environments, working with the user’s journey, not interrupting it.
Inspired by popular social experiences, formats help your brand stand out, there’s a unit for every audience, KPI and vertical.
The original Picnic format. A multiframe experience inspired by the Stories found across social media, users tap backwards and forwards between frames, with optional customisation baked in.
A familiar format inspired by the simplicity of a social feed ‘post’, seamlessly combining hero imagery with descriptive text. Drives clicks with an intuitive footer click-out, reaching consumers outside the walls of social media at no extra production cost.
A multi-frame format that drives clicks to image-specific landing pages, each with tailored product detail. Instant-build a Carousel in Picnic Studio from an existing social post URL, extending the reach of your content at no additional production cost.
Captivate users with short, entertaining videos on the open mobile web through a vertical ‘reel’ that drives dwell time and encourages clicks. Easily repurposes existing video assets, overlaid with intuitive interactions inspired by the latest trends in social media.
Picnic’s novel, engaging format inspired by highly-popular dating apps. The first mobile ad format to give users the choice between products or brand content with swipe ‘dislike’ and swipe ‘like’ functionality.
Turn existing 16×9 TV/YouTube assets into a high-impact, user-controlled experience. Inspired by social formats, this ad combines video with a carousel of static frames to boost engagement, immersive, clickable touchpoints that drive action.
A conversational ad format with attention-driving interactions that spark conversation between brands and users. Messenger empowers users to guide the conversation and take control of their personal ad experience.
Tell us your objective and audience, we’ll recommend the Picnic format, build it in-house, and run it across quality-curated inventory.