Picnic's Solutions are PIQ-curated programmatic buys built around your campaign objective. Buy them managed or self-served through a curated PMP, add user-first Creative Formats, or license PIQ data straight into your own stack.
Maximise ad spend by concentrating reach on impressions that offer genuine opportunities for outcomes.
Views that signal real engagement, not empty plays.
Drive engaged sessions and intentional clicks.
Move awareness, consideration and purchase intent with outcome-led optimisation.
Feed PIQ’s quality signals straight into your own stack, models and dashboards.
Extend PIQ quality control across your YouTube and Google video buys.
High-impact, quality-first ad formats built to engage.
Messaging-led creative ran across quality inventory, with the brand-perception lift independently verified by a VisualDNA study.
Winner · Most Effective Messaging Campaign · EMMA 2021
Social-inspired engagement features — emoji reactions and polls — drove recall, verified by a VisualDNA study.
Winner · Most Effective Mobile Campaign · EDMA 2021
AI-optimised formats built from social assets lifted perception of value streaming, measured by a CINT brand study.
A high-attention PIQ inventory package delivered double the sales of standard open-web partners.
Quality-media optimisation for site conversions cut CPA sharply, alongside a 20.3% brand uplift among 20–34s (CINT).
User-led formats in quality environments drove ticket sales below the industry CPA benchmark.
Standard display banners on PIQ-graded inventory lifted click-through while cutting cost per click by 50%.
A click-and-collect campaign delivered via the Low Emissions PIQ package cut campaign CO₂e by 78%.
Invisible in a media plan, but PIQ scores every video placement for it: shrinking players, muted autoplay, units that drift off-screen. Explore a segment we’ve curated for genuinely viewable open web video.
