Quality Traffic is Picnic's Media Solution for programmatic traffic campaigns. PIQ-curated inventory drives deliberate clicks to pages people want to stay on.
Trusted by planning & buying teams at
The problem
A click is easy to win. A visitor who stays, reads and acts is what counts.
Click-based buying rewards accidental taps and instant bounces. A raw click-through rate can’t tell a deliberate visit from a misclick, so budget quietly leaks into traffic that never engages.
The solution
PIQ (Picnic Inventory Quality) scores every page on the Open Web from 100+ live signals. You drive Quality Traffic by leveraging inventory quality to send intentional visits that land and engage instead of bouncing.
PIQ scores every placement against 100+ quality signals, flagging the high-waste environments that inflate cost.
The low-waste, high-quality inventory is activated in your DSP by PMP.
As the campaign runs, delivery keeps shifting towards clicks that become engaged sessions and away from accidental taps.
PIQ weights its signals for post-click quality, leaning on engagement and intent and easing off the rest, so you can plan and buy against three clear KPIs.
Measured with: PIQ, Google Analytics, DV360, TTD, OpenX, Index, Magnite.
Creative formats
A familiar format inspired by a social feed 'post', pairing hero imagery with copy. An intuitive footer click-out drives clicks, reaching consumers beyond social media at no extra production cost.
Best for
Maximise ad spend by concentrating budget built for quality reach.
Explore Effective ReachViews that signal real user engagement, not inflated completion rates.
Explore Video ViewsMove awareness, consideration and purchase intent with outcome-led optimisation.
Explore Brand Lift
Standard display banners on PIQ-graded inventory lifted click-through while cutting cost per click by 50%.
Same creative, same window, two PIQ-scored inventory sets. The high-quality set drove nearly 5× more committed clicks through to Superdrug and 2× more page lands.
Drive Quality Traffic for your next campaign.
Book a PIQ demo