Average PIQ Score
The average PIQ score across the channels in your delivery.
42/100
Delivered PIQ · YouTube universe avg 36.9+12% vs universe
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Scoring your inventory
Inventory Health Check · your delivery
Average PIQ Score
The average PIQ score across the channels in your delivery.
1Inventory
17,008 channels (17.0%) scored under 30 on PIQ — the genuine-waste band.
2Delivery
56.5% of impressions landed on solid-quality channels (PIQ 50+), while sub-30 waste channels absorbed just 5.1%.
3PIQ band breakdown
How the inventory mix changes across PIQ bands.
4Where your spend lands
Cumulative share of impressions as channels are ranked largest-first.
The story: the meaningful budget is concentrated in a few thousand channels.