Share of screen%
Portion of the viewport the player occupies while it is in view.
Trusted by planning & buying teams at
Wavemaker
PHD
Video Views is Picnic's Media Solution for quality OLV campaigns. PIQ-curated inventory concentrates budget on video placements more likely to be seen and heard.
Trusted by planning & buying teams at
The problem
A video view completion counts the same whether it played large and sound-on, or muted in a sticky unit that shrank into a corner.
DSP format labels rarely predict true placement behaviour. The same “in-stream” buy can autoplay muted, collapse to a sticky unit on scroll, or keep playing out of view.
Explore PIQ for OLVOne completion, two stories
Where completions actually land
Same 100% completions. Most played through with no one watching, as players collapse, drift off-screen or stack up on the page.
The solution
PIQ (Picnic Inventory Quality) scores every page on the Open Web from 100+ live signals. A quality video view is one a real person can actually watch: a large, in-view player, sound available, on a page they chose to visit, not a muted autoplay in the corner.
PIQ scores every placement against 100+ quality signals, flagging the high-waste environments that inflate cost.
The low-waste, high-quality inventory is activated in your DSP by PMP.
As the campaign runs, delivery keeps shifting towards completions that are actually watched and away from muted, off-screen inventory.
PIQ weights its signals for genuine video views, leaning on placement quality and watchability so you can buy against two clear KPIs.
Measured with: PIQ, DV360, TTD, OpenX, Index, Magnite.
Two placements can report the same completion rate and behave nothing alike. PIQ scores how each player actually performs in-session, so buying follows attention you can earn.
Portion of the viewport the player occupies while it is in view.
Average player dimensions across the user’s time on site, not just at load.
Whether a large player stays fixed or collapses into a small sticky unit on scroll.
How often playback begins automatically on load, without a direct user interaction.
How often the player starts with the volume on as its standard state.
Other video units competing for attention on the same page at the same time.
Ensure your video ads are seen and heard.
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