KPI 1
Brand Lift Optimisation
Measured uplift versus a matched control group.
Ad recallAwarenessConsiderationPurchase intent
Trusted by planning & buying teams at
Brand Lift happens in higher quality environments. We combine PIQ data with live Brand Lift measurement to optimise spend allocation towards stronger brand outcomes in real time.
Trusted by planning & buying teams at
The solution
PIQ optimises towards Brand Lift while the campaign is still live, driving stronger lift from the same budget.
As PIQ's bidding algorithm is containerised inside the SSP, there is far less data loss than at the DSP, enabling more accurate bidding decisions in under 5ms.
Powered by PIQ's data, the algorithm learns which characteristics produce lift and buys more of them.
Increased Brand Lift
The outcome
KPI 1
Measured uplift versus a matched control group.
KPI 2
The media cost to move one consumer to a lifted state on your chosen brand metric.
Every bid request is matched to a Picnic Placement ID (PIQPID) and scored on the signals behind it, so lift is attributed to the placement that earned it, not the domain it sat on.
Live lift results identify the placements shifting perception, and delivery moves towards them mid-campaign, so the same budget returns more lift.
One PMP in the DSP you already use. Lift measurement and bidding decisions run behind the scenes.
A Deal ID and floor price are added only to impressions worth buying, so budget stops funding placements that will not move your brand metric and each lifted user costs less.
Identical creative ran across two PIQ-scored inventory sets with Goodstuff. Brand consideration landed higher on the high-quality set, with CTR and viewability held steady.
Messaging-led creative ran across quality inventory, with the brand-perception lift independently measured by a VisualDNA study.
Winner · Most Effective Messaging Campaign · EMMA 2021
Social-inspired engagement features, emoji reactions and polls, drove recall, measured by a VisualDNA study.
Winner · Most Effective Mobile Campaign · EDMA 2021
AI-optimised formats built from social assets lifted perception of value streaming, measured by a CINT brand study.
Our bidding decisions run inside Index’s container, with brand lift measured by independent research partners.
Enquire about real-time Brand Lift optimisation for your next campaign.
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