Make quality your most powerful performance lever, improving outcomes like brand consideration by up to 5×.
The most intelligent inventory quality data available, built entirely on our own technology.
We read every placement, not just the domain, so optimisations happen where impressions do.
Our agent browses like a user, scoring 100+ quality signals on each ad placement, not just the domain.
Our data sits sell-side in the bid stream, matching each request to its placement score to decide whether to bid, and how much.
Bidding models tuned to your KPI shape delivery, impression by impression, and activate through a single PMP in your DSP.
Pick a domain and see the real signals behind its PIQ score, across display, video, desktop and mobile.
We ran VO5 on PIQ-graded high-quality placements against low-quality inventory, targeting Gen Z and Millennial audiences. Same creative, same budget, same flight, with inventory quality the only variable. PIQ-graded placements drove dramatically more consented sessions, deeper page lands and a measurable lift in brand awareness.
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Agencies and brands leverage PIQ's quality data to plan and optimise successful media campaigns.
“Working with Picnic is refreshingly easy. The team are smart, responsive and commercially minded, and PIQ has become a valuable part of our planning and optimisation toolkit.”
“What really sets Picnic apart is their focus on creating positive, engaging experiences for audiences. This drives strong campaign performance and builds trust with audiences.”
“I would absolutely recommend PIQ. It's a great way for brands to elevate the quality of their campaigns and access premium inventory that delivers results that speak for themselves.”
“I've always felt assured by Picnic's service and delivery. We regard them as a well trusted and reliable partner whilst also helping to oversee smooth campaign delivery and strong performances across multiple creative variants.”
Wondering about your sitelist quality? Send recent campaign delivery and we'll use PIQ to reveal segment health, hidden ad waste and ways to improve performance, completely free!
Audit your inventory For advertisersPIQ-curated inventory, aligned to your campaign objectives. Run managed by Picnic, or self-served via a curated PMP in your own DSP.
Explore Media Solutions For platformsPIQ as a feed into your DSP, SSP or curation platform. Picnic provides the quality layer; you do the activation.
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